How our dealer market signals work
We track the public inventory of RV dealerships across North America: what arrives, what sells, and how prices move along the way. The market signals on dealer pages summarize that activity as simple relative bands.
They're descriptive, not a rating — how a dealer's inventory behaves compared with the market, so you can walk onto a lot with context. They say nothing about a dealer's service, people, or trustworthiness, and no band is inherently good or bad.
The four signals
Fast lots restock often, so their listings stay fresh, but a unit you like may not wait for you. A slower lot usually leaves more room to negotiate.
A unit that has been sitting is usually where your leverage is. If a dealer's whole lot moves slowly, don't be shy about opening below asking.
Higher isn't automatically overpriced and lower isn't automatically a deal. Read it next to price flexibility to judge how firm those numbers really are.
A flexible lot treats the sticker as a starting point. A firm lot prices closer to where units actually sell, so expect less movement from the number you see.
How the bands work
Each signal places a dealer into one of five bands based on its national percentile among dealers with sufficient data. Where enough in-state peers exist, comparisons like the one on a dealer's page are framed against that state; otherwise they're national. The bands show position on a scale — slower to faster, shorter to longer — without a judgment attached.
A dealer must clear minimum thresholds of recent sales activity and active inventory before we show any band. Below those thresholds the signal reads “Not enough data” — a small sample would make the band noise, and we'd rather show nothing than something misleading.
See it on a dealer's page
The data behind the signals
Everything starts from publicly listed inventory. We record when a unit first appears on a dealer's lot, every price change while it's listed, and when it leaves. When a unit leaves a dealer's listings we treat it as sold. That's occasionally imprecise — units get transferred or delisted — but at the scale of a whole lot over 90 days those effects are small, and the signals are built to be robust to them.
Signals are recomputed throughout the day over a rolling 90-day window, and every dealer is measured with the same math. Nothing here can be purchased, edited, or suppressed.
How each signal is calculated
Lot turnover
We compare the number of units a dealer sold over the trailing 90 days against its current active inventory, then rank every dealer with sufficient data nationally. The band reflects that percentile.
Time to sell
For each unit sold in the trailing 90 days, we measure the time from when we first saw it listed to when it sold, and take the median. Dealers are then ranked nationally, so the band is relative, not an absolute number of days.
Asking prices
We compare each dealer's typical asking price within each RV class against the national typical price for that class, weight by the dealer's own class mix, and rank the result. Class normalization matters: a dealer stocking mostly Class A motorhomes isn't counted as expensive just for carrying them.
Price flexibility
Among units sold in the trailing 90 days, we measure the share that took at least one observed price cut and the typical total size of those cuts, then rank dealers nationally.
Priced against the market
Alongside these dealer-level signals, we're adding a price signal on individual units: how a listing's asking price compares with the typical price for the same floor plan, year and condition. It's a neutral band — where the price sits, not a verdict.
Coming to every listing and floor plan page.Neutral by design
Bands describe observable market behavior, not a dealer's quality, service, or trustworthiness. Both ends of every scale have a legitimate explanation — a fast-moving lot and a specialist lot are different strategies, not better and worse — and the same neutral math produces every band on the site.
Common questions
Are these signals a rating of dealer quality?
No. The signals describe observable market behavior — how inventory moves and how prices change. They say nothing about a dealer's service, staff, facilities, or trustworthiness, and a band at either end of any scale is not inherently good or bad.
Why does a dealer show “Not enough data”?
We only rank a dealer once we've observed enough recent sales activity and a large enough active inventory to be statistically fair. Newly tracked dealers and small lots often haven't crossed that threshold yet. We'd rather show nothing than show a band built on a handful of data points.
Can a dealer pay to improve its signals?
No. Signals are computed from listing data alone. They cannot be purchased, edited, or suppressed by anyone, including us — the same math runs for every dealer.
How often do the signals update?
We monitor dealer inventories continuously and recompute the signals throughout the day, every day, over a rolling 90-day window.
How accurate is the underlying data?
We work from publicly listed inventory. When a unit leaves a dealer's listings we treat it as sold, which is occasionally imprecise — a unit can be transferred or delisted. At the scale of a full lot over 90 days these effects are small, and because we publish relative bands rather than precise figures, the signals are robust to them.
I'm a dealer and something looks wrong. Who do I contact?
Reach out through our contact page. If our data about your inventory is inaccurate, we want to fix it at the source.